Thanks, Dick.

OOH

AGENCY
OLIVER Agency

ROLE
Creative Director

Awards
The Clios | ANA OOH

BACKGROUND

In 1970, then-President Richard “Tricky Dick” Nixon signedthe Controlled Substances Act. This act effectively outlawed cannabis and made it a Schedule 1 drug, placing it nextto drugs such as heroin, methamphetamine, and LSD. Since its signing, the CSA created a stigma around the plant that’s still felt today. With Federal classification on the verge of change. We went back to where it all started.

Seen in the house he used to live in.