Ride Shotgun
OPTIMA® Batteries
AGENCY
Morning Walk
ROLE
Associate Creative Director
BACKGROUND
OPTIMA® Batteries created the ultimate family of power, and now the ultimate set of experiences. We tapped into six well-known events in North America and Europe and teamed up with six of the OPTIMA® sponsored riders to have them take our winners on a ride of a lifetime. We’ve just selected our six winners to fly out to their ideal experience, buckle up, and sit shotgun.
The Look
Before all this happened, we branded the promotion and all 6 events with a unique badges.
We called on the people asking one question. Do you think you have what it takes to Ride Shotgun?
We made it simple to enter with these three steps.
And pulsed out out creative on social platforms, directing traffic to our content hub.
