Everybody’s
Doing It
420 Campaign
AGENCY
OLIVER Agency
ROLE
Creative Director
BACKGROUND
Cannabis is the most commonly used federally illegal drug in the United States; 52.5 million people, or about 19% of Americans, used it at least once in 2021.
It’s the nice mom and dad next door, the grandpa down the street, your nurse, the guy at the gym.
And another thing…
since this years 420 event awkwardly and full of grace fell on Easter Sunday, we reimagining this holy holiday as a chance to rejoice. Because, let’s face it, the plant truly is divine.
