Rookie Mistake
SNICKERS®
AGENCY
OLIVER Agency
ROLE
Creative Director
BACKGROUND
Rookie Mistakes don’t just happen in training camp – They happen all year. We devised a season long program that called for the best fan Rookie Mistakes. And brought a few into the limelight using our all-star NFL talent.
When you’re hungry, you’re out of sorts and off your game. When you’re off your game, Rookie Mistakes are inevitable.